Equity finance is a way of financing your business by surrendering a certain percentage of it in return for investment. This guide looks at the first steps and helps you determine if equity finance is the right way to go for your business
Where can I find investors?
Networking is a good way to find potential investors: attend events sponsored by your local Business Link and chamber of commerce. Speak to friends and business associates about your venture, too - word of mouth can spark investors' interest and create a buzz around your company. Associations such as the British Business Angels Association and the British Private Equity and Venture Capital Association can help connect you with interested parties.
Risk capital: another term for equity investment
USP: unique selling point
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