Three ideas: well timed exits
These three entrepreneurs cashed in on their photo-finish timing.
1. Michael Birch - Bebo (April
2008)
When Michael Birch launched teen social networking sensation
Bebo back in 2005, there was no way he could have foreseen the
goldmine he had on his hands. Having started out in
cockroach-infested apartments ("
they were fun for the kids to chase around," he later reasoned)
and launched a series of reasonably successful websites, Bebo
quickly became a runaway success, swiftly climbing to second
position in overall UK site rankings with 22 million registered
members.
It was at the peak of the Bebo -and social networking - frenzy
that entertainment giant AOL Time Warner (now just AOL) approached
Birch and his wife, Xochi, for a sale. While the $580m (£333m) sale
of MySpace to News Corp three years previously had sent the value
of its rivals soaring, Facebook had yet to match Bebo's traffic
levels in Europe. With these factors added up, the pair sealed the
deal with AOL at a very cool $850m (£420m) in April 2008.
Since the sale, Bebo's value has fallen along with its
popularity. Competition from the likes of Twitter and the
increasing functionality of Facebook, which has stayed in its
founder's hands since its inception in 2004, have combined to
devastate their rivals.
During an event in London back in July, a member of the audience
asked Birch when the best time to sell a technology business is
likely to be. Birch stifled a laugh: "When is the best time to sell
a web business? Last April!" he smirked.
Lesson: Time your exit to coincide with the
peak of your popularity.
2. Mike Clare - Dreams (March
2008)
On April 4 2008, entrepreneurs attempting to sell their
businesses awoke to a frustrating deadline: the capital gains tax
(CGT) rise was due to take place the next day. The rise, which had
been deferred twice since its announcement by then-chancellor
Gordon Brown during 2007's Budget speech and had been contested by
business lobby groups up and down the country ever since, could no
longer be put off.
One entrepreneur who wasn't worried, though, was Dreams founder
Mike Clare. Having established his bed retailer in 1985, Clare had
built his business up to a 150-strong chain, taking more than £15m
in profits in 2008 - and had managed to seal a £230m sale of the
business to private equity group Exponent weeks before the new tax
came in.
Clare's move was a shrewd one - while he probably lowered the
sale price by rushing the sale through (it was
expected to close at £250m), he had saved himself more than
£18m in lost earnings from the deal - prompting plenty of cheesy
'sweet Dreams' headlines.
Lesson: Beat the tax
man.
3. Jon Hunt - Foxtons (May
2007)
Say what you like about the estate agent's unscrupulous
reputation, but when Foxtons founder Jon Hunt bagged £370m for his
stake in the business in May 2007, he made one of the most
serendipitously-timed exits of the recession.
Fast forward six months, and commentators
were already hailing the beginning of the property market
crash. Another six months, and the crash had begun in earnest:
house prices peaked in September 2007 and started their downward
slide from there - along with Foxtons' profit margins.
While a photograph of the company's characteristic Minis lined
up idly along a kerb was rapidly becoming one of the defining
images of the recession, it was rumoured Hunt was cashing in by
buying up property in Knightsbridge. "The time to start buying
again," he
reportedly advised wannabe property developers, "is when
there's blood on the street, but it's drying."
Lesson: Watch your market and make your exit
ahead of a crash.
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