Brickell says 98% of his business comes from networking. He once won £50,000-worth of business just from attending one event. In short, he is a super-networker.
Brickell says networking opportunities come all the time. He doesn't segregate his work and social life when it comes to meeting new contacts. "It can be at the bus stop, a party, just meeting somebody on the train." He advises anyone new to networking to know what's going on in the world, so you have something to talk about. "And be able to sum up your business in a colourful way." That means peppering speech interesting anecdotes and talking with passion. You also need to be yourself. "Naturalism is one of the most attractive traits about people - and one of the most underused."
But what's really key is taking the time to get to know someone - finding out what makes them tick. "The more you get onto the personal stuff, away from business, the more they will enjoy it and the more you'll get out of it." It's about discovering the other person's best bits, rather than just banging on about your own. "Every single person has something about them that is interesting - and they have a skill." And that's the bit that comes in handy.
Brickell only tends to keep in touch with people he likes. He says it's more valuable to leave a networking event with one or two cards from people you really hit it off with, than 20 who will forget you. He helps out the people in his network where he can, referring them to each other. But he says not to expect anything in return. "It puts pressure on people. If they like you, they'll help you back."
"The secret of communication is in bringing the best out of the other person."
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