Core business skills you should have
There are some skills you just can't do without as a business
owner. As you build a team, of course, these responsibilities will
filter out to people who specialise in them. But you will always
benefit from having a grounding in each, and it's likely that in
your early years you'll be doing most of the work yourself
anyway.
Grasp of finances
- You can't escape numbers in business. You don't need to be an
accountant by any means, but you do need to be able to grasp
balance sheets, profit and loss sheets, and do basic
bookkeeping.
- You have to be able to understand business models and
pricing if you're going ot make a business work.
- Remember you can get an accountant to do the fiddly
stuff. But even with an accountant on-side, you need to know
what's going on too. It's your business and you would be very
foolish to leave its most vital workings entirely in someone else's
hands, however much you trust them.
Communication
- Communication covers everything from negotiating without
damaging a relationship to coming up with a strong PR plan to
encouraging people into your shop to boosting staff morale.
- You need to be able to communicate effectively with
suppliers, employees, customers and investors.
- When you're starting up, you also need to communicate
your business idea with passion and clarity to investors,
banks, clients, customers, potential commercial partners - and
anyone else you want to hear about your business.
- A good business-owner is polite and persuasive, calm and
controlled, likeable and enthusiastic without being angry.
They avoid jargon and keep it short and simple.
Negotiation
- It's not absolutely essential that you can drive a super-deal,
but it'll certainly help your business' health if you're happy to
have a bit of a barter.
- The better at bargaining you are, the more profit you'll make,
and the better your business will grow and thrive.
- If you're not used to bargaining, get into the habit of
asking for extra whenever you buy or order something from
day-to-day - this may sounds silly, but getting into the habit now
will shape your approach to business when you start up. It'll also
show you can almost always get something extra or changed to how
you want it if you just ask.
- The best bargaining is done with a smile. Charming
your way to a great deal is far, far more effective than shouting
resiliently. And always be polite, even when you're being
firm.
- Read more in our smartbite on how to negotiate.
Organised
- Managing budgets stretching years ahead takes
careful planning, and you need to be organised enough to handle
it.
- You also have to have a positive and efficient approach to
admin - of which there will be loads.
- Being scatterbrained about tax deadlines and bills
and chasing payments is enough to kill a business. You've got to be
on top of things at all times to make sure the money's coming in
and out at all the right times.
- You also need to manage stock, invoices, day-to-day tax
issues, and people - whether that's staff, cleaners,
suppliers or contact databases.
- There are lots of legal and tax obligations a business must
fulfil, and you need to be organised enough to deal with them to
avoid fines and unnecessary complications.
Leadership
- Most businesses aiming to grow will take on employees at some
stage of their developments. That means that unless you plan to be
a one-man-show forever, you need to have good leadership
skills.
- Knowing the boundary between employer and employee
is crucial - you should be liked but not overly friendly, able to
maintain authority but also inspiring, encouraging and
understanding.
- You need to be able to recognise people's talent
and use that to the business' advantage.
- Have regular assessments and progress chats (at least every six
months) to make sure you employee is happy and that you're enabling
them to develop - people work hardest when they're happiest.
- Read up on leadership techniques - there are hundreds of books
on the subject in any mainstream bookshop or library.
IT
- You're almost certainly going to need a grasp of IT if you run
a business. People get by without, but it's easier to just learn
some basic skills to speed everything up in the future than plough
on doing everything on paper.
- Using spreadsheets makes accounting and budgeting
infinitely easier and more organised.
- Having a website for your business and being able
to update it can be an invaluable marketing tool.
- You can also exploit social media to your advantage to gain
more customers and build your brand.
FAQ
I'm a born entrepreneur but I'm seriously disorganised.
Can I still run a business?
Yes, but you'd be wise to look into getting an assistant and an
accountant. You can get administrative help part-time or get a
virtual assistant to cut costs.
I've got great ideas but I'm not hot on the maths. Is
running a business right for me?
You can still make a business work - you just might have to put
some time into developing your numerical skills. An accountant will
be a huge help too, and can show you ways to simplify everything.
Using spreadsheets will also make your life easier. If you really
can't get your head around the financial side of things, consider
bringing in a financial director full or part-time, or partnering
with someone or getting an employee you can do it instead. Read our
guides on hiring an accountant and finding a financial
director.
Resources
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