- Dominique Busso
- eWEEK Europe UK, eweekeurope.co.uk
- Company profile:
- eWEEK Europe is published by NetMediaEurope. NetMediaEurope is a leading B2B publisher within the technology sector, and publishes a portfolio of websites for IT professionals and end-users. The company has 40 sites across Europe, more than five million unique visitors and a total of 60 newsletters. eWEEK Europe UK launched in March 2009.
Attracting advertisers to our website despite the recession
Europe UK is an online publication designed for the new era of
technology that launched in March 2009. In the ten months since
launch, the tough economic climate has seen many of the stalwarts
of the media world bite the dust, including some established IT
titles. But eWEEK Europe UK has seen its readership grow from zero
to 147,000 unique visitors per month. Today, eWEEK Europe UK works
with major advertisers, such as: IBM, Google and Oracle. We
achieved this by embracing new ways of marketing.
Attracting advertising revenues. We chose to launch eWEEK Europe
UK when we did because we saw mainstream IT changing. However, we
appreciated that attracting advertising revenue, and convincing an
IT audience of that change, would be critical to the survival and
growth of the site.
We recognised that we are working with a new type of advertising
client that values new marketing techniques to reach an entirely
new type of audience.
So we provide something new for advertisers. Our offerings centre
around ROI and lead-generation. Programmes are tailor-made to suit
advertisers' needs: from email marketing to white papers, round
tables, how-to guides and webinars.
We engage with our audiences and promote the brands that advertise
through us via social media optimisation. This creates a two-way
dialogue with our audience, and allows the advertiser to see the
value of their investment.
The need to create compelling and timely content that attracts
readers and site registrations.
Try to stay one step ahead of the competition, and - at all
times - listen to your audience.
Find out more about eWEEK Europe
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