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Understanding market research
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All guides (314)
Videos
I call dissatisfied customers - Tristram Mayhew
The Go Ape founder explains his rigorous approach to customer ...
People who like to be in control - Giles Andrews
Giles Andrews of Zopa talks about choosing a target market
Be your idea's worst enemy - Eileen Gittins
The Blurb entrepreneur on identifying every challenge to viability...
Friends aren't critical enough - Jennifer Irvine
The Pure Package foodie founder appealed to hungry journalist...
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Features
37 ways to beat your competitors
You don't have to be cheaper to win customers.
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Cost cutter: market research
Practical insights into how to slash your research bill without jeopardising results
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Case Studies
How speaking to industry contacts was crucial to my market research
upad's James Davis on why talking to a ran...
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