Pricing strategies

Business planning

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Videos

The Blue Monday sleeve cost 10p more than the profit you could make - Peter Hook

Peter Hook was the bassist in...

Don't aim at being acquired - Doug Richard

The ex-Dragon says all businesses must be inherently profitable.

Don't be cheap, be smart - Doug Richard

Doug Richard discusses how start-up costs should be variable

I think it's a mistake - Barry Hearn

Barry Hearn gives his opinion on Rupert Murdoch charging for content

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Features

Freeconomic recoveryCould the freemium model be the one to save struggling web businesses?

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Rubbish week for: online newspapersHow can Fleet Street stem the flow of lost income from online ad revenue?

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Three ideas: Zero capital start-upsCashflow problems preventing you from starting a business? Try these ideas.

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Case Studies

How we restructured to keep our franchisees in business

Jan Tovarys of FunkyDiva had to get creative with his ...

Pricing to survive the recession

Teeny Beanies founder Kerry Swinton cut her prices to keep money coming in.

Why I revised my business model

Daryl Willcox on why rethinking his business model boosted his profits.

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