There are many ways to sell your product to customers: you can sell via the web, the phone, a retail store, through catalogues and even mobiles, as well as using sales agents. Tapping into multiple sales platforms can increase opportunities for additional sales as well as lift the profile of your brand. This guide will show you how to take advantage of multiple sales platforms.
This is when you sell your products direct to the customer and is a method suited to high-value, complex products. It gives you a chance to learn more about what the customer wants and build a relationship with them, which can help to generate repeat business. On the downside, it's an expensive sales channel to maintain as you need to factor in the cost of premises and staff.
Using these methods is known as distance selling and is useful for communicating with hard-to-reach customers or to set up repeat orders from loyal customers. These channels are suited to products that the customer may already be familiar with, such as books and DVDs. Costs are lower than direct selling, but you won't be able to demonstrate your product or service and it can be harder to build relationships.
Using a sales agent means you can access experienced staff who have all the necessary contacts and skills. If you want to build sales without upfront investment or are looking to tap into hard-to-reach markets, agents can help. Ensure you draw up a contract with the agent, covering areas such as what regions they are responsible for and payment terms. Include a clause that covers ending the relationship.
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