- Paul McGarrity
- Octave Online Communications
- Company profile:
- Octave OC offer online marketing and PR campaigns aimed at small businesses. The consultancy provides strategies and campaigns to help clients understand, adopt and utilise marketing tools including pay per click advertising, search engine optimisation, social media marketing and public relations.
The company operates as an export business and its client base includes small business from across the UK and Europe.
- Managing director
I used Skype to cut costs and manage calls better
When formed, Octave OC faced challenges around high phone
bills and call management. As a new start business I had the
opportunity to research and test new phone software that helped me
cut call costs and track and manage phone calls and so improve
overall business efficiency.
When I started my business earlier this year I was still relying
on my mobile and a landline office phone for calls. As a few of my
major clients were based in the Irish Republic I had to pay
international rates and high phones bills. There were a few
telecoms providers offering cost saving packages, but I knew they
wouldn't solve the wider issues I had with call management.
Early in 2009 I had been reading a lot about VoIP (voice over
internet protocol), which allows users to make calls through the
internet. Rapid improvements in broadband technology had allowed
more businesses to migrate to internet telecoms services and away
from traditional copper-wire telephone systems. One of the main
benefits for internet telecoms users was the potential for very
significant saving on calls.
At the time, Skype, a leading provider of internet telecoms, was
targeting businesses. I decided to give their system a try. The
service works very well for businesses on the move like mine and
has helped me to cut my phone bills. However, the call management
system is probably as valuable to me. Its system allows me to
track, manage and screen calls which saves time and gives me more
Video calls will probably be a next step for my business. I've
recommend internet telephone systems to clients and one has
suggested we could have some of our meetings over video link
In today's rapidly changing communications environment a
start-up business can easily embrace new telecoms software. It
might take time to research and compare providers, but you end up
making your business more modern and flexible.
Don't afraid to start using new communications solutions. Find
out from small business clubs and sites if any businesses you know
have embraced new telecoms systems like VoIP and decide if it could
improve your business.
Find out more about Octave Online Communications
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