BlackBerry: Grow your business with mobile technology
Entrepreneurs are no longer tethered to offices and
desktop computers. They are increasingly running their businesses
from smartphones and tablet devices on the move. Rory O'Neill,
senior director, global enterprise segment marketing, explains how
mobile technology can help you to grow your
The beauty of intelligent mobile systems is that they help SME
staff to work more efficiently, communicate more closely, and react
more quickly to business events, and customer requests. Smartphones
bring the ability to manage cash flow in real time, as employees
carry the mobile web around with them. As a result, the technology
can help the company to watch the bottom line and remain
BlackBerry smartphone users have the ability to work from
anywhere, remaining in reliable contact with their customers,
suppliers and team members. Being connected and available is
absolutely critical when time is of the essence. It can make the
difference between the business winning or losing a new client, or
fulfilling an order on time.
This is one of the key advantages of small businesses, namely
their ability to respond quickly to business events. Having close
communication within the team means the business can meet the needs
of the customer quickly, respond to an order, answer a query, solve
a problem, or ensure the product is delivered on time.
Maximising technology for business
BlackBerry applications, such as BlackBerry Messenger (BBM), can
help you stay in touch with all the people who matter to your
business. This instant messaging app can facilitate staff and
customer communication, collaboration and resourcing, in other
words, help to ensure the right people are doing the right thing at
any point in time.
With BBM you can setup groups of recipients designated based on
tasks, projects, teams to share calendars, to-do-lists and
conversations, all in real-time and at no additional cost. You can
also share presentations, documents, pictures and other files
almost instantly for immediate feedback and discussion.
A business that is able to respond intelligently to a situation
will have the upper hand competitively. Mobile computing gives you
access to relevant and timely information that will enable you to
provide a high quality response. And the company that can move
quickly is more likely to secure new business.
Another important strength of enterprise-class mobile technology
is that it helps smaller businesses or start-ups to appear larger
than they actually are. This empowers them to compete with larger
competitors and win new clients by 'punching above their
Save money with mobile
We live in an increasingly online world. Business people are now
using networking tools and social media on a daily basis, as a cost
effective way to build their company's name and brand quickly, and
broaden their market reach.
Using tools like Twitter and LinkedIn on a smartphone enables
small businesses to create a buzz at virtually no cost, just the
investment of their time. Start-ups that are too small to have a
dedicated marketing department can achieve a huge splash in the
social networking space just by being able to dip into their social
marketing apps throughout the day.
Start-ups and small businesses can harness the BlackBerry
platform right now, and benefit from the sort of enterprise
features that big businesses are used to, but at a much lower cost.
They can sign up to a tariff through their preferred carrier and
connect into the BlackBerry network, receiving emails and other
data instantly, even if they don't have their own email system.
Hosted or cloud-based solutions are also available, especially
for smaller companies, which reduce the upfront technology cost.
Productivity and collaboration solutions such as Huddle, Hullo Mail
and gwabbit are also available as applications for BlackBerry
smartphones, on BlackBerry App World. These apps and many others
like them, often available free of charge, can extend the value of
the BlackBerry platform. In fact, the first piece of business
they win will have instantly paid for the system.
For businesses with their own onsite email system, our recently
launched BlackBerry® Enterprise Server Express software allows them
to instantly connect BlackBerry smartphones to the company network
at no charge and without compromising security. It uses the same
robust security as the market-leading BlackBerry® Enterprise
Server, and includes key IT policies and features to allow simple
yet effective data protection and device management.
For a relatively small investment, smaller firms can get the
benefits that larger businesses enjoy. It's time to grow.
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