Business app of the week: Abuzz

The app that allows you to track and monitor your company's online brand, reputation and image from your mobile device.

How much: £2.99

What is it? Abuzz searches Twitter, Facebook, Digg, blogs and other forums for mentions of keywords and phrases you choose to help you monitor and manage your company's public image when you are on the go. The app gives users a list of all the mentions, tweets, postings, etc. and directly links to the original source so you can easily and quickly appease angry customer or manage any bad PR.

Why do we like it? While you probably have alerts and searches bookmarked on your computer to notify you when your business is mentioned online, accessing that information while you are on the go is not as simple. Negative publicity can spread like wildfire online, but Abuzz allows you to always know what is being said about your business so you can manage any bad press and unhappy clients as quickly as possible.

Available on: Compatible with iPhone, iPod touch and iPad. Requires iOS 3.0 or later.

For more information and to download Abuzz, click here.

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