How to choose a smartphone for your business
Smartphones are fast becoming the must-have accessory for any
start-up or growing business, with email, the internet, documents,
calendars, a universe of apps and, erm, a phone at your fingertips.
Read on for our guide to finding the right one for you.
The vast array of smartphones on the market means that unless
you make a hobby out of studying developments in the technology,
you're likely to find the choice a bit baffling.
Having established that you need a new handset, or handsets, the
first thing you must do is take advice. Start online and read
reviews of the best new smartphones at the sort of price points
you're comfortable with, then research business tariffs and work
out which is likely to be the best for your particular type of
Armed with a basic knowledge of what you're after, take a stroll
into town and visit a few mobile phone retailers. You can get books
worth of advice from keen sales staff without committing to buy.
The trick is to talk to three different sources in order to get a
feel for what advice is most accurate and impartial.
What do you want?
Of course the business comes first, and the phone that best
suites how you make your money should be the one you eventually
pick up. But with contracts ranging anywhere from 12 months to
three years, you need to know you'll have a comfortable
relationship with your little ringing rectangle.
Are touch screens your thing; or do you hate that they get all
smudged and tend to access functions on your phone while still in
your pocket? Is a qwerty keyboard important for that realistic 'I'm
still in the office' experience?
Secondly, what will you use it for? Having access to a million
apps is all well and good, but if you only download Sudoku and Angry
Birds then it doesn't represent value for money. If, say, you
expect to be on email all day, then there will be a handset for
Select your tech
Whether you buy Blackberry, or another brand of smartphone
there are certain ingredients that will collectively create the
best phone for you. A few of the basics:
Every type of handset has a different set of technical
specifications and although phones are getting more powerful
seemingly by the day, it's a good idea to contrast and compare a
shortlist to fathom which will download docs the fastest.
The processer built into a smartphone affects how quickly you
can run apps (along with other factors such the size of files
you're accessing and how efficiently your smartphone compresses
data) how fast you can surf and how snappily you can respond to
emails - pick up a slow one and it could lead to a frustrating
mobile experience and lower on-the-move productivity.
Remember when you used 12 large batteries to power a
ghetto-blaster? In order to be truly mobile your phone can
ill-afford the same capacity for AAs. Slick designs mean there's
not much room for the power source, and that means batteries
require regular charging.
But just how regularly is the key consideration. Having a
powerful phone is wonderful, but not if it's off most of the time
because it runs out of juice in an hour. Battery life is a key
consideration, so make sure your phone can last the distance.
One tip is to carry around a fully-charged battery on top of the
one in your phone, that way if your phone dies, you can always swap
in the fresh one and carry on with your business day.
Today smartphones are like little cinemas in your pocket. It's
debatable whether you need to travel around with the local Odeon to
hand - maybe if you work in film it would help - but being able to
surf the internet and actually see what's there is an obviously
prerequisite for any phone.
Everyone is different, and not everyone wants the same phone, so
pick and choose the handset that is right for you. BlackBerry
offers a wide range of devices from qwerty keypads to touch
screens, and BlackBerry data compression means files are lighter
which makes your phones quicker and lighter on battery life.
You need to think about how secure your information will be on
your smartphone device and how you can manage your network's
security. It's especially true if you entrust smartphones to your
Protect and BlackBerry Management Centre are the world's
most secure mobile solution. They help you to locate, lock, wipe
and backup multiple devices if you should have misfortune to lose
one or more of them, as well as protect against dreaded
Bills bills bills
Without a mobile network to run your calls on, a mobile is
little more than a fancy oblong. You need to pay to keep those
calls, emails and texts coming; but what you pay depends on your
likely level of use.
Again, your friendly local retailer will be on-hand to advise
you regarding your own particular circumstances, but in general
it's advisable to set a generous, yet affordable, monthly dose of
#MWW offer: share minutes with your
As part of Mobile Working Week, BlackBerry
and O2 have teamed up to offer Smarta readers an exclusive offer.
To find out how you can share your minutes for free, click
For more information about how BlackBerry can help
your business go to www.blackberry.co.uk/sme