How to make your website easier for people to view via mobile
Smartphones are technically powerful, but their comparatively
small screens mean mobile sites have to fit the bill with clear
delivery of information and ease on navigation. Read our checklist
for essential mobile internet design.
Customers
Your customers are the most important resource you have when it
comes to designing a mobile website. Ask them what they want to see
and how they want to see it, then give it to them.
Navigation
Mobile sites must be clean and uncluttered, but also reasonably
shallow - too many clicks spoil the broth so make sure customers
can find what they need without burrowing through layers of
data.
Font
There is a fad among desktop users or extremely large screens,
not so mobiles, so pick fonts that are visually accessible on a
small scale. Serif fonts, for example, can be difficult to decipher
on a small screen.
Customers mk II
Before releasing your mobile website to the world ask loyal
customers to give your feedback. Make sure this happens before you
sign off designs with your developers or else any changes could be
chargeable.
Data limits
Keep your website as 'light' as possible. Many mobile internet
service plans come with limited download capacity, which is drained
by heavy graphics and video.
Not all handsets are created equal
Keep in mind the range of handsets on the market and the fact
that each will present your website differently. A developer might
charge per type of handset; if so pick the handsets most often used
by your customers to save cost.
#MWW offer: share minutes with your
colleagues
As part of Mobile Working Week, BlackBerry and O2
have teamed up to offer Smarta readers an exclusive offer. To find
out how you can share your minutes for free, click
here.
For more information about how BlackBerry can help
your business go to www.blackberry.co.uk/sme
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