How to manage your entire business from your mobile phone
The line drawn between computing and
telecoms has blurred irrevocably in the last five years. Phones are
computers and computers are phones, making it easier than ever to
run your business single-handed even when you're not in the office.
The great thing about modern mobile
internet-based handsets is that they help you work anywhere. Only a
few years ago, if you were out of the office you might as well be
on holiday. It means you can react quickly and always be on-hand to
Being able to physically do business - in
other words communicate with others via phone calls and email - is
the platform from which you can make sales, keep in contact with
clients, direct employees, and chat to your PA.
But what about the structural stuff?
Accounts, marketing, operations and the like? The fact is mobile
devices are moving ever closer to an in-office experience for
business people on the move. A few of the things handset will let
you do include:
in, sign and return forms and contracts
Create and edit documents including
spread sheets and presentations
deliveries to customers, clients or partners
and display images at off-site meetings
and email designs for brochures
and take pictures at events
Any serious company offering accounting
software now offers mobile accounting applications too. As you'd
expect, these allow you to update incomings and outgoings directly
into your mobile or tablet computer as long as you're somewhere
with reception (ie not underground).
If you're in the market for a mobile
accounting package, look out for one that is strong at the basics
and lays everything out in a way that's easy to read on a small-ish
smartphone screen. Many apps are free when you sign up to the main
software bundle - so shop around.
This is the real sweet spot for business on
the go. Not only can you negotiate advertising rates with suppliers
on the move, but communicating directly with customers through
social media is a breeze.
Twitter, Facebook, LinkedIn and Youtube (to
name a few) have invested big in their mobile sites and are
obsessive about giving customers the easiest uploading experience
possible. Using mobile social media you can survey loyal customers,
alert them to new deals or simple chew the fat.
Most website-building software allows you
to tweak your site via mobiles, while Google analytics lets you
keep track of customers passing through your website.
Check out our case study of
how BlackBerry can help you promote your business to the masses
Organising your diary, managing customer
feedback, buying stationary, tracking deliveries, flirting with
your PA - it's all achievable on your mobile through various apps
and other software, websites and, of course, your phone's basic
email and phone calling features.
#MWW offer: share minutes with
As part of Mobile Working Week, BlackBerry and O2
have teamed up to offer Smarta readers an exclusive offer. To find
out how you can share your minutes for free, click
For more information about how BlackBerry can help
your business go to www.blackberry.co.uk/sme
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