How to use QR codes
How to use QR codes
Ever noticed those little squares that look like cross-words
gone wrong? You'll find them on posters, menus, flyers and a range
of other vehicles of display advertising. These are QR codes and
simply put, they provide an effortless link between the real and
virtual worlds for marketers. Read on to find out what this means
for your business.
Say that again?
QR (or quick response) codes are a bit like rocket-fuelled
barcodes. They contain a mine of data that can be accessed through
most smartphones. The process is simple enough for the user: hold
your phone's viewfinder up to the code and watch as it transforms
into a webpage, video or other form of dynamic presentation.
How does it work?
Who cares? All we know is that it's very clever and that some of
the world's biggest brands are using them to layer extra content
onto display marketing materials. It gives customers a chance to
immerse themselves deeper in a story or find out more about a
product or service.
Give me examples
- Big budget film posters now offer fans immediate access to
trailers through QR codes. Hold your phone camera up and watch the
teaser start automatically.
- Car companies use them to give customers a virtual 3D tour of
their latest models. They combine this with details of how to book
a test drive.
- In Korea, supermarket chain Tesco plastered images of products
with QR codes over walls in the subway system, creating a virtual
shop for commuters.
How could I use them?
There are a number of services that allow you to generate your
own QR codes efficiently and affordably. How you use them is up to
you; perhaps on leaflets, business cards, menus, stationary - the
list is only as limited as your imagination.
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