Case studies - All


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Why franchising worked for me

Phil Marshall on why you don't need sector experience to set up a franchise.

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Why a partnership meant taking a risk

Imaginatik's Mark Turrell on why partnering with IBM required careful thought.

 
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Managing three projects in one hectic weekend

Anthony McCrossan of Cyclevox explains how his team kept on top of a mountain of work.

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I used online networks to find clients

Assist Your Biz's Christine Richmond used free sites to make contact nonaggressively.

 
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How to create a B2B marketing campaign to go viral

BluQube's Matthew Kirby knew he had to think outside the box to stand out.

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I created a branded ebook to publicise my business

STLISA's Lisa Maynard-Atem explains her innovative business PR strategy.

 
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How I got awarded a £300,000 grant

Call Britannia founder Karen Darby on how good intentions helped her secure funding.

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Why bad accounts got me in trouble

Indirect's Nicholas Mann on overlooking the importance of proper bookkeeping.

 
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Implementing a critical product re-design to stave off increased competition

bluQube's Simon Kearsley knew he had to take a huge risk for a chance at survival.

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My site redesign was a rip-off - and I had no idea

WealthyStudent and WealthyGraduate's Steve Burford warns of an all-too-common trap.

 
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Improving our SEO despite using common keywords

Oxford Learning Lab founder Giorgio Burlini thought outside the box to up his ranking.

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How I retain staff despite being a seasonal business

Pebbles of Salcombe MD James Spencer incentivises 35 staff to return each year.

 
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Finding inspiration for my business

Daniel Sheridan on finding business inspiration during his gap year.

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Pricing to survive the recession

Teeny Beanies founder Kerry Swinton cut her prices to keep money coming in.

 
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Launching a camera-equipped remote-controlled helicopter in the UK

David Cooper knew he wanted to launch this unusual product in the UK - but how?

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How speaking to industry contacts was crucial to my market research

upad's James Davis on why talking to a range of people is a great research method

 
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How I reached customers despite big name competition

Bulldog's Simon Duffy explains how he reached 2.9 million people on a tight budget.

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I used social media to cut costs

Amman Ahmed of EasySleepMusic.com realised he could market for free online

 
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Going from technology startup to profitability in nine months

Richard Alberg of MyWorkSearch explains how planning and ferocious execution are key for a startup.

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We customised our offering to suit overseas markets

Ford Farm's Mike Pullin on highlighting aspects of his products he knew would sell overseas.