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Case studies - All


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How speaking to industry contacts was crucial to my market research

upad's James Davis on why talking to a range of people is a great research method

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Adapting my model to a new city

SJD Accountancy's Simon Dolan on the measures he took to move his business.

 
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How to create a B2B marketing campaign to go viral

BluQube's Matthew Kirby knew he had to think outside the box to stand out.

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Going from technology startup to profitability in nine months

Richard Alberg of MyWorkSearch explains how planning and ferocious execution are key for a startup.

 
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How I decided which marketing method would work best

Accounts Assist founder Anita Brook used trial and error cautiously to save cash.

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How mobiles helped us expand

Petrotechnics' Ken Holmes on how mobiles helped his business expand internationally.

 
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I used partnering to find new clients

Graham Lucas of Spectrum Office Solutions found a free way to publicise his business.

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I used online networks to find clients

Assist Your Biz's Christine Richmond used free sites to make contact nonaggressively.

 
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How I got to grips with VAT

Home Jane's Jo Behari discovered a free source of support that helped her through.

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Upping our game with customer service

Conosco CEO Ben Gladstone realised he had to streamline and improve client support.

 
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How I started trading overseas

Actinic chief executive Chris Barling on how he took his business abroad.

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Why a partnership meant taking a risk

Imaginatik's Mark Turrell on why partnering with IBM required careful thought.

 
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How I raised alternative finance

Current Cost's Martin Dix on why thinking outside the box helped him get funding.

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I won £50,000 of business from one networking event

Sean Brickell is a super-networker. Find out how he does it.

 
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Remote working in an environmentally-friendly way

Reva and GoinGreen's Keith Johnston got a BlackBerry to cut emissions

 
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Why I regretted not thinking about tax from day one

Launchlab MD Dan Matthews on why piling receipts into a shoebox isn't a great idea

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Procedure helped us dismiss a problem employee

A business owner explains why staying on the right side of the law is essential.

 
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Why I chose my company name

Postcode Anywhere founder Guy Mucklow on why he chose his business' name.

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I learnt how to excite investors

Actinic CEO Chris Barling explains how he raised more than £2m from private investors.

 

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