Case Studies

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How to create a B2B marketing campaign to go viral

BluQube's Matthew Kirby knew he had to think outside the box to stand out.

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How I started trading overseas

Actinic chief executive Chris Barling on how he took his business abroad.

 
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Procedure helped us dismiss a problem employee

A business owner explains why staying on the right side of the law is essential.

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I started a student newspaper

When Jack Lenox's ideas were ignored by his uni magazine's editors, he started his own newspaper instead.

 
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Upping our game with customer service

Conosco CEO Ben Gladstone realised he had to streamline and improve client support.

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How we restructured to keep our franchisees in business

Jan Tovarys of FunkyDiva had to get creative with his business model to stay afloat.

 
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Launching a camera-equipped remote-controlled helicopter in the UK

David Cooper knew he wanted to launch this unusual product in the UK - but how?

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How we staged a management buyout

CEL's Paul Kennedy on how he steered a successful buyout during the recession.

 
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How we used social media to boost our client's online profile

Red Idea's Tania Jackson explains why research is key.

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Juggling my job and my business

Claire Novis on how she balances her belly dancing business and her job.

 
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Social media helped us build rapport - Glenn Shoosmith

The BookingBug founder on how social media improves business relationships.

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How I budgeted to afford office space

BrightStartUp Consulting's Monica Mwangunga cutting costs to move into an office.

 
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The challenges of being a deaf entrepreneur

Shezad Nawab explains how he's overcome problems and gone on to success.

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How I motivate my staff

Webgains' Robert Glasgow on how he uses incentives to encourage staff loyalty.

 
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How the Brazilian Waxing Company increased sales

Why the Brazilian Waxing Company thinks the customer is King.

 
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Overcoming cashflow problems

Antares Supplies founder Ian Walker had to be resourceful to keep on top of finances.

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I used online networks to find clients

Assist Your Biz's Christine Richmond used free sites to make contact nonaggressively.

 
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Working successfully together as mother and daughter team

Fifteen Minute Trainer's Angelena on how she ironed out the difficulties of a family business.

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Theo Paphitis and Peter Jones are my mentors

Imran Hakim of iTeddy went on Dragons' Den - and walked out with two great mentors

 
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