60 second start-up: Mixcloud

0-5 seconds: Sum your business up in a sentence
Mixcloud is re-thinking radio. Our goal is to build the 'Youtube of Radio', connecting radio content to listeners.

5-10 seconds: What's the business model?
Half our income is transactional, and comes in through subscription payments from users and affiliate deals, and half is advertising. 

10-15 seconds: Who are your competitors?
In the short term, our competitors are other streaming services on the internet. In the long term, though, it's traditional analogue radio.

15-20 seconds: What's your USP?
We have unique content which is curated by experts and enthusiasts, and it's all available on demand for free.

20-25 seconds: How have you funded it so far?
So far we have self-financed by bootstrapping, and we've had a grant from the UK Technology and Strategy Board.

25-30 seconds: What were you doing before?
We were developing film and games applications for Facebook.

30-35 seconds: Where did the idea come from?
The idea was born out of the frustrations of both finding, and promoting, independent radio content online.

35-40 seconds: What's the smartest thing you've done so far?
About a year ago, we quit our full-time jobs to concentrate on Mixcloud.

40-45 seconds: What's the stupidest?
Not having done it earlier.

45-50 seconds: If your business was a biscuit, what would it be?
A Jaffa Cake.

50-55 seconds: Which idea are you a bit jealous of?
Google.

55-60 seconds: Where are you going to be in 12 months' time?
In the cloud. You?

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