60 second start-up: Wooshii

0-5 seconds: Sum your business up in a sentence

Wooshii crowd-sources viral marketing and spreadable content

5-10 seconds: What's the business model?

Companies looking to run a viral campaign post projects that our worldwide community of creatives can pitch on. A company posts its project and sets a budget, creatives pitch ideas, the company chooses a winning pitch and the creatives receives the cash once they have completed the production. Wooshii takes a cut - woohoo.

10-15 seconds: Who are your competitors?

Your bog standard creative agency - apparently they hold the keys to creativity? - although some are now working with us. Poptent, Genius Rocket and AdHack all work in similar spaces. We all have slightly different takes on the same idea. I actually love their sites for different reasons so it would be good to see our market mature enough to support us all

15-20 seconds: What's your USP?

Firstly, reduce costs and (according to my co-founder) decrease 'group think' (I had to look it up). Secondly, once you have your content you can seed, (spread) it through our network of publishers

20-25 seconds: How have you funded it so far?

Credit cards - but we have some great angels on-board too.

25-30 seconds: What were you doing before?

Oh yes, there was a before. I was surfing, running a travel company, being a business consultant (ugghhh), and being a Dad.. I suppose I am still a dad.

30-35 seconds: Where did the idea come from?

Sitting with my co-founders on one of our regular beer storming sessions. We had done a lot with viral marketing over the years and thought, 'how can we expand on this and make it more accessible to small- and medium-sized companies?' Ping! Wooshii was born

35-40 seconds: What's the smartest thing you've done so far?

We've got some really great investors on-board. Not huge money yet but some of the backers add real weight to our story.

40-45 seconds: What's the stupidest?

Setting the site up and running with a PayPal limit still on our account. We forgot to lift all the restrictions and so even though we were receiving cash we couldn't access it. When we did the 'one chance only' telephone confirmation, the battery went in our phone meaning we had to wait a few weeks for the confirmation by mail.

45-50 seconds: If your business was a biscuit, what would it be?

A HobNob with ambitions to be a chocolate HobNob in the next 12 months

50-55 seconds: Which idea are you a bit jealous of?

So many. CrowdSpring, Ebay, KickStarter - mainly because they are ideas that my co-founders and I have had - but ideas are ideas. The people who pull them off impress me more.

55-60 seconds: Where are you going to be in 12 months' time?

We will have completed a second round of funding with 200 completed projects under our belt. The community grows every day, but as with any start-up, just being alive by then would be an achievement

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