Al Gosling, Extreme Group

This entrepreneur video offers expert advice from the CEO of Extreme Group and founder of the Extreme Sports Channel, Al Gosling. Al began his entrepreneurial career whilst still studying for his exams at school - managing bands and selling surf wear. Aged 24, and after a two-year spell working for a marine research company in the Bahamas, he set up Extreme in 1995. He gives guidance on how to start up a company, risk taking and the importance of having the right management team. The Extreme Group is now one a leading extreme sports business with brands covering a variety of sectors including drinks, shops, mobile phones, theme parks and clothing, and is turning over upwards of £25m.

According to Gosling, the key to any successful product marketing strategy is to have a point of differentiation. In the video he relates his four brand values for the Extreme Group as well as his brand mantra. By ensuring that all employees, particularly within management, believe in these core values, Al Gosling has led to the Extreme Group becoming a huge international success.

Al Gosling also shares with you the advantage of finding an effective and appropriate partnership, which has helped business expansion. His experience with acquisition also means he can offer practical advice on expansion planning, developing an online market, and how to recruit. Although founding the Extreme Sports Channel was deemed big risk-taking, but Al Gosling conveys the fact that with appropriate market research and strategic planning, innovative ideas can lead to great success.

This video provides great advice for anyone looking to start up their own business, as well as covering a range of issues faced in such a process.

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