Alan Gleeson, Palo Alto

Alan Gleeson manages Paolo Alto Software's UK division, one of the leading developers of business and marketing planning software, and often writes on entrepreneurship and business planning. In this entrepreneur video he underlines his basic ideas on how to start up a business and the importance of numbers and planning.

Alan Gleeson is a firm believer in knowing your numbers, so whether it's understanding cash flow or calculating expenses, having a good awareness of your business's financial situation is crucial. Alan Gleeson clearly states that a comprehension of finance is indispensable, and whether that means hiring an accountant or doing it yourself, any start-up should take the fundamental steps. He recommends a range of techniques to do so, including creating different scenarios to eliminate as much uncertainty as possible.

In this video the manager of Paolo Alto Software also highlights the importance of effective market research as a vital step for any small business. Having a clear understanding of competition, as well as your customer and the appeal factor of your product and using the right resources to reach these conclusions is imperative for all entrepreneurs.  His expert advice is highly useful for anyone wanting to create a marketing strategy or pitch to investors.

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