Alastair Lukies, Monitise

This entrepreneur interview follows the advice and tips of Alistair Lukies, founding member of global brand Monitise. The company spent its first three years incubated in a corporate venturing agreement by blue-chip technology company Morse, before spinning-out onto AIM in April 2007. Monitise is now the world's largest mobile banking and banking partner with a market cap of over £23 million. In June 2009 Monitise announced a $13m global strategy partnership with VISA, which also saw the payments giant take a 14.4% stake. This video provides an experts view on how to start up a business, how to raise finance and creating a business plan.

The product idea of Monitise faced a lot of criticism and doubt during its initial stages. However with perseverance, a well thought out business plan, the right funding and a good "parent" company to guide them, Monitise was able to develop into a multi-million pound company. The video also includes Alistair Lukies guide on the five stages to building a business, a clear step-by-step guide for any entrepreneur. Monitise is also a great example of how to expand a business and how joint ventures help this process.

Alistair Lukies recommends setting realistic and attainable targets or milestones to maintain positive business momentum. By having a product that is accessible to all in the whole market place, particularly involving innovative technology is also important for overall success.

This video will provide help with any start-idea, how to overcome the doubters and creating a stable platform for your business to build from.

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