Alexandra Finlay, the young successful entrepreneur behind the
men's shoe wear company Fin's, offers her advice on how to start a
business. Alexandra has been working in fashion since leaving St
Paul's Girls School in 2001, with a stint as assistant to American
Vogue's editor Anna Wintour included. The philosophy behind Fin's
is to offer a luxurious product at affordable prices, somewhere
between Bond Street and the high street, and now a highly
successful company with a customer base that is growing by the day.
Her first line was the George men's suede summer loafer and she
plans to develop into other areas of menswear and products
soon.
This entrepreneur interview covers a range of issues that is
relevant to all start up businesses, particularly in the retail
industry. Alexandra Finlay stresses the importance of a good
concise business plan, stating it to be a vital tool for all
entrepreneurs as they allow problems to be tackled in advance. The
founder of Fin's also relates to her experience in setting up her
business and how advice from leading experts in the retail field
and market research helped her to develop a business strategy. By
networking and building up her contacts she secured investment from
people with experience with entrepreneurs and in retail, something
that was crucial to her success. Securing a good manufacturer who
shares your passion for the product and developing a good
relationship with them is also very important.
Finlay also provides expert advice on how to get your business
in the press. Good PR and editorial are essential for any start up
company, and being able to create a product that is simple yet
visually pleasing has helped Fin's become a fast entrepreneurial
success story. Alexandra Finlay also advises that
adaptability and flexibility are vital especially under weak
economic conditions. This video provides a clear example of how by
following certain steps and creating a secure customer base helps
to nurture a small business.
- Find out more about Fin's
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