Alexandra Finlay, the young successful entrepreneur behind the men's shoe wear company Fin's, offers her advice on how to start a business. Alexandra has been working in fashion since leaving St Paul's Girls School in 2001, with a stint as assistant to American Vogue's editor Anna Wintour included. The philosophy behind Fin's is to offer a luxurious product at affordable prices, somewhere between Bond Street and the high street, and now a highly successful company with a customer base that is growing by the day. Her first line was the George men's suede summer loafer and she plans to develop into other areas of menswear and products soon.
This entrepreneur interview covers a range of issues that is relevant to all start up businesses, particularly in the retail industry. Alexandra Finlay stresses the importance of a good concise business plan, stating it to be a vital tool for all entrepreneurs as they allow problems to be tackled in advance. The founder of Fin's also relates to her experience in setting up her business and how advice from leading experts in the retail field and market research helped her to develop a business strategy. By networking and building up her contacts she secured investment from people with experience with entrepreneurs and in retail, something that was crucial to her success. Securing a good manufacturer who shares your passion for the product and developing a good relationship with them is also very important.
Finlay also provides expert advice on how to get your business in the press. Good PR and editorial are essential for any start up company, and being able to create a product that is simple yet visually pleasing has helped Fin's become a fast entrepreneurial success story. Alexandra Finlay also advises that adaptability and flexibility are vital especially under weak economic conditions. This video provides a clear example of how by following certain steps and creating a secure customer base helps to nurture a small business.
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