In this entrepreneur video Barry Hearn, famous sports
entrepreneur, founder and chairman of Matchroom Sports, shares his
experiences working in the competitive world of media and sports
promotion. Barry Hearn first displayed his flair for business at
the age of 12, and has progressed to becoming a hugely successful
entrepreneur. His understanding of finance, through his work as a
chartered accountant, means his expert advice comes from a great
knowledge of how to run a successful business.
Barry Hearn's passion for sports and entertainment is clear in
this video, and he shares his understanding of marketing strategy
and how to direct sales to the target audience. His basic principle
of value for money has helped Matchroom Sports become one of the
leading sports promotion businesses in the UK. He highlights the
importance of exploiting personality and customer satisfaction and
uses personal experience on how to overcome problems. His work with
Sky has also helped to develop his name, as well as the rapidly
growing popularity of darts.
This video provides expert advice on how to market a product,
creating market opportunities and the importance of modern day
technique. The second part to this interview also sees Hearn talk
about family business involvement and the importance of staff.
Barry Hearn has worked with some of the most legendary sports
figures and his long-standing in the entrepreneurial world means
that his guidance is appropriate for anyone wanting to start a
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