In this entrepreneur video Barry Hearn, famous sports entrepreneur, founder and chairman of Matchroom Sports, shares his experiences working in the competitive world of media and sports promotion. Barry Hearn first displayed his flair for business at the age of 12, and has progressed to becoming a hugely successful entrepreneur. His understanding of finance, through his work as a chartered accountant, means his expert advice comes from a great knowledge of how to run a successful business.
Barry Hearn's passion for sports and entertainment is clear in this video, and he shares his understanding of marketing strategy and how to direct sales to the target audience. His basic principle of value for money has helped Matchroom Sports become one of the leading sports promotion businesses in the UK. He highlights the importance of exploiting personality and customer satisfaction and uses personal experience on how to overcome problems. His work with Sky has also helped to develop his name, as well as the rapidly growing popularity of darts.
This video provides expert advice on how to market a product, creating market opportunities and the importance of modern day technique. The second part to this interview also sees Hearn talk about family business involvement and the importance of staff. Barry Hearn has worked with some of the most legendary sports figures and his long-standing in the entrepreneurial world means that his guidance is appropriate for anyone wanting to start a business.
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