This video is of UK Entrepreneur of the Year finalist, Ben
Keene, co-founder of Tribewanted, the first social media network
running development projects in Fiji. He shares his experience of
setting up a business and the various hurdles and challenges faced
in the process. Ben Keene provides a unique insight into a cultural
shift in social networking and how social media and responsible
tourism have merged to develop his business idea.
For any small business involved in networking, this entrepreneur
video will give you an idea on how to use existing networking sites
to your advantage and how to get investment. Tribewanted is an
example of a business that overcame intense criticism, and dealt
with changes to its business structure, primarily the loss of its
other co-founder. Keene conveys the importance of dealing with high
pressure situations and maintaining business credibility.
There is also expert advice on how to get your business into the
press, and how a TV deal with the BBC helped Tribewanted gain the
media attention and therefore investment required to make the
business venture possible. Tribewanted now run successful projects
promoting cross -cultural sustainable living with more than 10,000
members on the networking site.
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