Business tips from Father Christmas

That's right. Father Christmas, Santa Claus, the man with the beard and big round belly that shakes when he laughs like a bowful of jelly, the King of Christmas himself has shared these EXCLUSIVE business tips with Smarta. Find out how this festive icon handles distribution, branding and logistics. Just watch out for a bit of bad language - it's a stressful time of year for the old chap.

Before you go any further, please check that there are no kiddies reading over your shoulder...

We're about to let you in to a little secret. There's is actually more than one Father Christmas. In this video, the Brummy Father Christmas, UK managing director of Santa Claud Ltd, is spilling a few of the trusted Santa strategies that help the festive season go without a hitch every year.

Christmas has never been more efficient. Father C. uses highly sophisticated sorting systems to make sure that the good girls and boys get their Christmas wishes. He's got a BlackBerry to stay on top of spreadsheets and douments from his sleigh. Even logistics have been improved to keep up with the demands of modern life: Rudolf comes with Sat Nav these days!

We tempted Father Christmas to Smarta HQ with mulled wine and few mince pies. Here are his tips for small businesses.

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