The co-founder of Boudiche, Clare Thommen, is a female entrepreneur who set up a luxury lingerie brand based in Scotland with business partner Fiona McLean. The concept for Boudiche started with a Lemongrass Martini cocktail and is now a hugely successful company stocking a large range of lingerie names.
The two founders struggled to find a suitable small business loan from a bank, and it was on receiving a grant from The Prince's Trust, that the business was able to develop into a reality. The trust was able to offer a mentor who had a lot of experience in retail and the advice and help that the mentor provided proved invaluable.
This entrepreneur video shows how defining roles within a business partnership helps to breakdown tasks and maintain control of all sectors of a company. Clare Thommen also says that given the personal nature of lingerie, a special attention is required to the product being sold in terms of style and fit. The marketing strategy of Boudiche of catering to customer wants and offering a personalised service is what sets the business out as being unique.
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