Dave Wallwork and co-founders Steve Cooper and Christ Wright created Feel Good Drinks in 2001. The trio met while developing new products for Coca-Cola and identified a gap in the UK market for good value healthy juice drinks. The company rapidly developed and has since expanded to four drinks ranges, spreading 'feelgoodness' from more than 6,500 outlets, and becoming one of the most recognisable soft drinks brands in the UK.
In this video Dave Wallwork draws from his experience of taking a business idea and developing it into a successful company. He suggests marketing strategies and points out that for any idea the key starting point is to get the consumer to try the product or service. This is particularly relevant for those start ups entering the market with a small budget. The entrepreneur also suggests methods for developing the brand through logo design, slogans, and advertising.
Dave Wallwork highlights the importance of finding buyers who are enthusiastic about trying out new things and how a deal with Superdrug helped Feel Good Drinks become such a success. The teams' background in the soft drink industry meant that Feel Good Drinks was able to grow at a fast pace using a wealth of experience and know-how.
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