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Doug Richard, School for Startups (Part 2)



Business advice from investor Doug Richard. The entrepreneur talks about the attitude to failure in the UK, the recession being a great time to invest in startups and why freemium is the only business model for delivering web services.

Doug Richard is an entrepreneur and investor who specialises in technology transfer, commercialisation and business incubation. Richard appeared as an investor on the first two series of Dragons' Den. He is the Founder and Vice-Chairman of the Cambridge Angels and Chairman of the Conservative Party Small Business Task Force. Between 1996 and 2000 Doug was President and CEO of Micrografx, a US publicly quoted software company. Prior to that he also founded and subsequently sold two other companies: Visual Software and ITAL Computers. He now runs The School for Start Ups, an enterprise dedicated to helping people start better, more profitable, businesses. In 2008, Richard published his investigation "The Richard Report" into the British government's support for small businesses, which concluded that the UK's business support network is, in his words, 'abysmal'.

This half of the interview covers Doug Richard's experiences in the start-up world, whether it's the businesses he set up himself, or the investments he makes into other ideas. Library House was an example for Doug of a business idea with conflicting goals and an overreliance on investment banks for financial aid, and he also speaks of Trutap and why you shouldn't underestimate the people around you. Recent investments of Doug's include Urbanites + Scooters, an electric scooter company and Richard speaks of the different sales strategies the company will take.

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