Drummond Lawson, Method

Founded by roommates Eric Ryan, who had an impressive career in branding, advertising  and marketing, and Adam Lowry, a product designer, method develops household cleaning products that are 100% environmentally friendly whilst being very design-astute and fashionable too.

In this video Drummond Lawson relates how companies in all sectors are becoming more conscious of the environment and have started adapt and introduce new products or methods in order to become more eco-friendly. Lawson talks of the long term scale of environmental issues and the potential for entrepreneurs to take advantage of this fact. For many businesses now an environment strategy has become a staple part in business planning and Method is an example of how with the right idea and branding, environmental businesses can succeed.

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