Edward Saatchi has entrepreneurial blood, his father, Maurice, is one half of the world renowned Saatchi and Saatchi advertising agency. But now Saatchi Jnr is set to break free from his father's business shadow with a venture of his own, NationalField.
Edward and two friends (Aharon Wasserman and Justin Lewis) founded this business when they were in America helping Barack Obama in his campaign to become President. Just small cogs in the huge operation to drum up support for the then Senator, they found it difficult keeping up to date with everything that was going on, so decided to create a private social network for everyone involved in the campaign.
This became NationalField, a Facebook for business that lets colleagues share what they're working on and helps everyone know where the business is headed.
In this video he talks about what he's learnt from Obama and how his new business, which has led to him being hailed as the British Mark Zuckerberg, works.
For more information about NationalField, click here
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