Eileen Gittins, Blurb

Eileen has been at the intersection of online, consumer and enterprise software, search and digital photography throughout the course of her career. Before founding Blurb, she worked all over the world with Kodak and as VP at Wall Data before and after the IPO, CEO of Personify (behavioural segmentation and analytics) and Verb (context search), outside board director at Qbiquity and Popular Demand. She has raised over $60 million in venture capital throughout her career.

In this video interview with Eileen Gittens, the serial entrepreneur speaks of how she came about the idea for Blurb and the processes involved in its founding in 2005. Gittens believe that any entrepreneur can make their own luck by having the ability to recognise the appropriate trends and time for your business idea.

Hear of the three key issues that Eileen identified when "doing a 360" on her business idea, including the prospect of jail. She also clearly outlines her criteria for a good business plan and the importance of a concise pitch. Learn about the marketing strategy of Blurb, which has become a successful web based company without having to pay a dollar for advertising and a constant fine-tuning of its content means the most effective service is available. Eileen Gittens also highlights the importance of networking and feedback for any entrepreneur.

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