Fraser Doherty, SuperJam

This video interview is of young entrepreneur Fraser Doherty, founder of SuperJam, whose Jam products are now being sold in leading supermarkets nationwide. Fraser Doherty displayed his flair for business from a young age, whether it was selling his jam to neighbours at the age of 14 or setting up a "chicken farm" at just 10 years old. After his grandmother taught him how to make jam, Fraser decided to transform the world of jam with his idea of SuperJam. In 2007, he became the youngest person to supply a major UK supermarket when SuperJam was stocked in by Waitrose.

In 2009, Doherty won a 'BigHearted Scotland' award for his SuperJam Tea Parties, which runs tea parties for elderly people who live alone or in care homes, some of which have attracted more than 600 guests.

Doherty relates the benefits of being a young entrepreneur and how naivety and a willing to take a risk have helped him to get where he is today. An audition with the "X Factor of groceries", the struggle to find a manufacturer and the numerous attempts to create the perfect brand are all testaments to the hard work and motivation that Doherty possesses that led him to becoming a successful entrepreneur. He suggests the best marketing techniques for selling a food product and how developing a friendship with his mentor has been hugely helpful.

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