When successful model and make-up artist Jemma Kidd decided to launch a luxury cosmetics firm, she turned to Grace Fodor to take the brand global. With her background in branding and IP, Fodor was a real coup for the fledgling venture. The pair drew up a business model and concept from scratch, based on their varied skills and abilities, and managed to secure a contract with Boots - before they'd manufactured a single product.
"At the beginning it was just Jemma and I working 24 hours a day, seven days a week," says Fodor. "We complement each other's skills in so many ways; she is an amazing make up artist, I am the business side. The two of us work so well together."
Under Grace's stewardship, the Jemma Kidd business has grown from three to 30 staff, achieving a turnover of £5m and profits of £1m. From four seasonal ranges, the firm has become highly reactive, producing new colour palettes as trends change, month-to-month.
Find out how Fodor scaled the business and tweaked the business model to include a mobile makeup school to compete in the cut-throat beauty industry - and what the future holds for the international makeup firm.
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