Guy Kawasaki, Alltop

Guy Kawasaki is the co-founder of Alltop, an online 'magazine rack' that displays the latest and brightest content for a variety of topics, from 'adoption' to 'zoology'. He's also a Silicon Valley VC, investing in start-ups through Garage Technology Ventures.

Kawasaki has another string to his bow too - he's a social media master. Kawasaki has over 337,000 followers on Twitter - that's his personal account. Over 50,000 people 'Like' his page on Facebook.

Kawasaki's popularity is not surprising. His business is the 'art of enchantment'. He was drafted in as chief evangelist for Apple back in 1995 after a slick of bad press hit consumer confidence in the technology giant. Kawasaki created a 'good news' network, sending out announcements and developer updates to a 40,000-strong list of fellow Apple evangelists. This following would 'flame' any negative criticism of Apple and helped to rescue the firm's image from the doldrums.

No one understands the power of knowledge, news, gossip and public opinion like Guy Kawasaki. In fact, he's written several books on how to harness these tools to boost your business: Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way.

In this video, Kawasaki explains why he thinks Steve Jobs is one of the few businesspeople worthy of the title 'visionary', how Apple is one of the most brilliant and exciting brands the world has every seen, how even a plumber can be 'enchanting' and why people who complain about his tweets are "Bozos".

Here's how a kid from Honolulu became one of the most respected names on the technology scene on both sides of the pond.

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