Holly Tucker and Sophie Cornish, NotOnTheHighStreet.com

Sophie and Holly founded NotOnTheHighStreet.com in April 2006 - they had 16,000 visitors on their first day. Backgrounds in journalism and media helped them, but it was their first-to-market website showcasing totally unique, handmade and downright beautiful gifts and homeware items that really drew in the masses.

They'd tapped into a real market need. Everyone they knew loved these items, but they couldn't find them. And the tiny one-person businesses and craft-makers behind the products simply couldn't afford the high-street premises and exposure they needed to find customers. NotOnTheHighStreet.com changed that, giving tiny business making pretty, unique things a platform to reach a massive audience.

Turnover increased 600% in their first year. Since then, the business has grown to a team of more than 40 and attracted VC funding from the highly desireable SPARK Ventures, who are technology-focused.

In this entrepreneur interview, Sophie and Holly talk through the business story, managing that growth, how they overcame not having a technology background, and how they market the business and handle their PPC and SEO.

Smarta Business Builder

To help you on your business journey, we've created Smarta Business Builder, the complete online tools package for growing your business. Website BuilderBusiness PlansAccounting SoftwareLegal Documents and Email - all in one place - from just £20 per month with no contract! Try it out today.

We use cookies to create the most secure and effective website possible for our customers. Full details can be found here