Former marketer James Hibbert set up Dress2Kill in 2000 after he
realised there was a niche for high-quality tailors with a premium
customer experience. Since its inception, the business has expanded
to two sites in London and made suits for high-profile figures such
as Carphone Warehouse founder Charles Dunstone and Virgin
entrepreneur Richard Branson
In this interview the entrepreneur offers expert advice on
business partnership and the importance of valuing staff and
creating an enjoyable working environment. Find out what Hibbert's
trust test involves and what it was like to go into business with
famous entrepreneur Richard Branson. Listen to how James Hibbert
was faced with the challenges of becoming an entrepreneur and
dealing with the prospect of failure. He emphasises that for any
successful business it is hugely important to choose an appropriate
and effective business name and develop a brand that offers a
memorable experience to customers.
The successful entrepreneur also talks about going into a
business in which he had no past experience and how mentoring
helped him overcome the hurdles of tailoring. The Dress2Kill
founder also speaks of retail stores and the difficulties facing
self financed retail businesses to manage large scale store growth.
This video offers guidance for anyone considering setting up a
retail business or entering a market where they have previously had
no experience.
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