Jim Riley, Tutor2U.net

Jim Riley is the dynamic co-founder of Tutor2U, the online learning resource for teachers and students. He launched the business with twin brother Geoff in 2002. The business started as a part-time hobby, but has gone on to be a market leader in its niche.

Tutor2U operates on a freemium model, providing learning tools for a variety of subjects completely free. This has created a large and loyal user base for the brand. The site gets almost two milion visits per month.

The success of Tutor2U is no accident: Riley is a social media whizz, creating hugely popular groups on Facebook and Twitter. This audience is then monetised through Tutor2U's offline business: digital training resources and events.

In this interview, Jim Riley shares the secrets to making money from the freemium model, growing a loyal user base through killer content and choosing a lucrative niche.

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