Jo Malone, Jo Malone and High Street Dreams

Jo Malone started out as a facialist before starting up her own fragrances and perfume business, Jo Malone. The business became a runaway success, experiencing huge periods of growth, and within a few years she had premises in Chelsea, followed by an outlet in New York.

She sold Jo Malone to Estée Lauder in 1999 for an undisclosed sum in the multimillions that was 'the deal of a lifetime'.

These days, Jo is busy mentoring small businesses for BBC1's High Street Dreams, in which she and Nick Leslau help promising start-ups and pre-start-ups reach the shelves of high street stores.

In this interview, Jo talks about the trials and tribulations of growing a business, how she's never had a business plan, and how she held on to her distinctively elegant branding when she took Jo Malone (the business) over to the States. She shares small business advice and explains why business owners can't afford to spend too long away from the shop floor, and talks about her business mentoring experiences on High Street Dreams.

Find out more about High Street Dreams

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