Serial entrepreneur Theo Paleomylites founded BeatThatQuote.com,
a price comparison website, in 2005. This followed a series of
successful start ups including JCP which became the UK's leading
internet transactions security company. It was acquired by Sun
Microsystems for £40 million and John was made Global Director of
the financial services software. After a years gardening leave
Paleomylites set up BeatThatQuote.com and in 2006 it was given the
Growing Young Business of the Year award.
In this video interview Theo Paleomylites talks about his
business model and the two main focuses it holds. By offering
efficient and clear financial research to consumers and value
propositions to businesses advertising on the BTQ website, the
enterprise has gone through rapid growth with around 2.5 million
unique visitors in June 2008. The successful entrepreneur speaks of
the importance of market research and knowing your market inside
and out before launching.
Theo recommends methods of driving traffic through diversifying
marketing techniques and tells us why his business chose to adopt
the white labelling method as a primary marketing channel. He
touches on whether he believes that recession has been good for
entrepreneurs and how it has impacted BTQ in negative and positive
ways.
Does Paleomylites have any exit plans for the near future? Find
out the future plans of the entrepreneur in this unique
interview.
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