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Jonny Goldstone, Green Tomato Cars



The co-founder of the green private hire car service talks about standing out from the crowd, getting big name clients and growing the business.

Green Tomato Cars is an environmentally friendly service that's shaking up the age-old car hire industry.

In this video Goldstone explains how brand exposure helped to give Green Tomato Cars a fighting start and why he left his job as a hotshot city lawyer to risk it all by launching his first start-up.

He also reveals how he managed to attract high-profile clients such as BSkyB and Innocent Drinks in such a competitive industry and his tactics for building on the company's early success.

Find out more about Green Tomato Cars

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