Julie Meyer, Ariadne Capital

Julie Meyer is the founder and Chief Executive of Ariadne Capital, an investment advisory company which works with the idea of "entrepreneurs backing entrepreneurs". Ariadne Capital is now valued at £14 million by 50 top entrepreneurs and business leaders, who invested in the business idea in 2000. Julie became an early adviser to various companies such as Espotting, sold to MIVA, Skype, sold to Ebay and is now working with tech start-ups Monitise, SpinVox and Zopa. As World Economic Forum Global Leader for Tomorrow, an Ernest and Young Entrepreneur of the Year and a regular speaker on entrepreneurship and leadership, Julie Meyer is able to offer expert advice on start-ups and financing their early stages.

In this video Julie Meyer gives an insight into what an Ariadne "bear hug" entails and gives examples of classic entrepreneurial mistakes and what she has learnt from her many years of experience in the business. She also identifies what she believes to be the characteristics of the best entrepreneurs, what makes a disastrous pitch and the need for flexibility in venture capital.

Find out why Meyer believes there is an overlap in entrepreneurs with artists and athletes and the role of women in business. She also underlines how the economic recession is an ideal time for a start-up but also the importance of knowing who your banker of last resort is.

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