Kanya King is the founder and CEO of MOBO Organisation, which was launched in 1996 with the goal of celebrating urban music. The MOBO Awards now attracts the largest primetime multicultural audience with the organisation playing a key role in promoting black music and culture and broadcasts to over 250 million people around the world.
In this video interview Kanya talks about how she developed her concept for the MOBO Organisation and how she secured finance for the first event through remortgaging her house. She also gives expert advice on developing a strong brand policy, a key goal and vision of the business and how the company has dealt with the international media platform.
She also speaks of the early day challenges and how shifting the company to a less philanthropic approach and using resources more effectively helped structure the start-up. Kanya also relates to not having a mentor and the learning process that she went through whilst setting up MOBO Organisation. Partnerships are another subject she touches on, and she explains why it is good for a sponsorship company to have an affinity with what it is funding.
The successful business woman also refers to the expansion plans for MOBO, for example going into publishing and also gaining feedback from the online audience. Kanya is a brilliant example of how with motivation and dedication a vision can become a reality.
Kanya King is a speaker at the smarta way to do business LIVE at the British Library on February 28. Book your ticket to see Kanya here.
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