Laura Tenison is the founder and Managing Director of JoJo Maman Bébé, a maternity wear and baby clothing company that was started in 1993 and has grown to become one of the biggest brands in the UK and abroad. The idea came about after a bad car crash in France left Tenison in hospital and her neighbour complained about the lack of fashionable mail order children's wear in the market. Laura also works as Volunteer Welsh Assembly Role Model and gives motivational talks to 15 year olds in comprehensive schools in Wales.
In this video interview the successful retail entrepreneur talks about how she started up JoJo Maman Bébé and what stages were involved in setting up the business, including her initial use of capital, catalogue creation and securing factories not to mention product design. She relates the benefits of in house business and why she didn't employ a PR or marketing agency.
Laura Tenison also explains why she isn't the stereotypical entrepreneur, her moralistic attitude toward business and some cost saving measures she uses. Tenison also gives expert advice on store maintenance and importance of delivering the best customer service. She touches on international expansion and why a recession can actually lead to an increase in the birth rate and therefore an increase in sales.
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