Mark Pearson, MyVoucherCodes

Mark Pearson is the dynamic founder of MyVoucherCodes. Launched in 2006 from his bedroom, the online voucher code site now boasts a turnover of over £9m and partnerships with some of the biggest names from the high street and the web, including Dell, Argos, Sainsbury's and Lovefilm.

MyVoucherCodes started life as a pure online concept, featuring vouchers that you could print out or redeem online. The business has since launched a local version of the service. The MyVoucherCodes App alerts users about deals and discounts in their local area.

Local is a big growth market, but Pearson has also taken the brand international, with a footprint in Germany, France and a smorgasbord of other countries launching this year.

Buoyed up by the success of Groupon, Pearson explains how vouchers have become big business - and why discounts have never been more sexy for consumers.

Partnerships are key to this sector. Pearson is an expert at getting big brands on board, leveraging his huge user base to get better and bigger discounts for his customers. In this video, Pearson shares a few tricks of the trade, explains the MyVoucherCodes business model, talks about his stint on Secret Millionaire and shares his tips for start-up businesses.

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