Mark Turrell, Imaginatik

Mark Turrell founded idea and innovation management software company Imaginatik in 1994 as a sole trader consultant in 1994, eventually floating it on London Stock Exchange AIM market in December 2006. He has consulted to over 300 companies including General Motors, Sun Life, Capital One and JP Morgan, and has recently launched a new business, The Dream Factory, in Los Angeles. As Research Director for Imaginatik, Mark Turrell has written over 100 papers on idea innovation and management and often gives talks on Collective Intelligence, Enterprise Crowdsourcing, Innovation and Idea Management and is widely recognized as the leading authority in the field of Idea Management.

In this video interview the successful entrepreneur talks about how the idea for Imaginatik came about and gives expert advice on how to start up a business. He gives an honest perspective on what it means to be an entrepreneur and the lifestyle choices involved and talks about his experience of networking and developing Imaginatik into a leading business.

Turrell highlights the importance of employee innovation and talks about the pros and cons of an IPO. He also touches on the recession and how it has changed business behaviour and the constant evolution of technology and the generational impact it has.

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