Matt McNeil started his first business, a web design agency,
aged just 17, and having turned down a place at Oxford University,
went on to found e-marketing site Sign-Up.to in 2003. After
struggling to find software on the market that made good permission
marketing for small businesses, Matt set up sign-up.to and the
company's purpose is to encourage business growth by engaging
people online and turning those into profitable relationships. In
2005, Matt added e-ticketing site eTickets.to to the group after
helping a friend who needed to sell 100 tickets for a small event.
The customer base has grown enormously and one of its biggest
clients is The Exit Festival, one of Eastern Europe's biggest music
festivals.
In this video interview the successful young entrepreneur
explains why he chose not to raise finance and why he feels equity
should be held onto as it represents future paydays. He relates to
the disadvantages of not having a mentor and how he integrated
marketing and PR to increase the brands awareness. McNeil is a firm
believer in SEO and says that any business should do its utmost to
exploit the marketing tool.
Matt also talks about the unique challenge of juggling two
successful businesses and stresses the importance of having a
reliable team. Understanding cash flow is an essential part of any
business and the entrepreneur gives expert advice on how to deal
with the recession and money saving techniques.
If anyone is wondering the process involved in marketing a
marketing business then this video will give you answers from a
specialist and find out the reason behind the companies unusual
URLs.
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