Matt McNeil, sign-up.to and etickets.to

Matt McNeil started his first business, a web design agency, aged just 17, and having turned down a place at Oxford University, went on to found e-marketing site Sign-Up.to in 2003. After struggling to find software on the market that made good permission marketing for small businesses, Matt set up sign-up.to and the company's purpose is to encourage business growth by engaging people online and turning those into profitable relationships. In 2005, Matt added e-ticketing site eTickets.to to the group after helping a friend who needed to sell 100 tickets for a small event. The customer base has grown enormously and one of its biggest clients is The Exit Festival, one of Eastern Europe's biggest music festivals.

In this video interview the successful young entrepreneur explains why he chose not to raise finance and why he feels equity should be held onto as it represents future paydays. He relates to the disadvantages of not having a mentor and how he integrated marketing and PR to increase the brands awareness. McNeil is a firm believer in SEO and says that any business should do its utmost to exploit the marketing tool.

Matt also talks about the unique challenge of juggling two successful businesses and stresses the importance of having a reliable team. Understanding cash flow is an essential part of any business and the entrepreneur gives expert advice on how to deal with the recession and money saving techniques.

If anyone is wondering the process involved in marketing a marketing business then this video will give you answers from a specialist and find out the reason behind the companies unusual URLs.

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